SEO migration services
Launching a new company website can be a very exciting time for any business, and the launch date should be a point of celebration. An effective SEO transfer makes sure this is the case.
For all our clients here at SQ, we go out of our way to make sure that every element relating to a website launch is considered. There’s nothing more disheartening than having a brand new website that does not inherit the value and authority of the old website. So, we ensure your website launch is an entirely positive experience.
If search engine optimisation (SEO) isn’t considered during your new website design, it will cause drops in search engine visibility following the launch.
We can protect the visibility of your website and its webpages on search engines as you merge or move domains.
Why should an SEO transfer be part of your web development process?
Google and other search engines routinely scan webpages, considering many factors to decide where in the search results pages the webpage should sit for a given search query. SEO services and website improvements aim to get pages ranking higher in search, with the reward of more visibility.
The number of factors that search engines look at goes well into the hundreds, including content, headings, meta descriptions, internal linking, and much more – there is a lot to consider.
As one of the first SEO agencies in the UK, SQ has over 20 years of experience preserving SEO factors when our clients launch new websites. Our tried and tested techniques reduce the risk of search engine rank drops and give our clients the confidence that a strong SEO campaign will continue to work on their new website.
What should you preserve in an SEO migration?
Here’s a list of some of the key elements we preserve when conducting an SEO migration:
- Content
- Metadata
- Headings (text and HTML format)
- Schema & structured data
- URL structures (where possible)
- Old redirects
- Google Analytics tracking
- Canonical settings
- Sitemap.xml file
- Robots.txt file
- Meta Robots settings
Hit the ground running with your SEO strategy as you launch your new website.
What if you want to make changes that impact SEO?
In an ideal world, our SEO experts would be able to keep all SEO factors the same when moving from an old to a new website, but this isn’t always possible. Sometimes we have to switch from a risk avoidance mindset to risk reduction, for example, with domain name changes or website merges.
SQ Digital has decades of experience managing SEO migrations for various scenarios. From merging multiple websites to site architecture changes, we can provide experience-driven recommendations to empower you to make informed decisions for your company website and overall marketing strategy.
Who do we provide SEO website migration services for?
While many of the SEO transfers we complete are for existing clients who have digital marketing services or a website with us, we also provide SEO migrations on an ad hoc basis. So, if you need SEO transfer services or some initial advice, then contact us today.