Web Design for Spring Manufacturers: Airedale Springs
The Brief
Airedale Springs contacted SQ Digital when they wished to modernise their website, with the focus being to represent the business in a more approachable, personal way – with a bespoke website showcasing their services and expertise.
- Bespoke web design
- Custom page structures
- Spring Selector
- Sitewide Overlay form
- www.airedalesprings.co.uk
Our Solution
Working closely with Airedale Springs, we quickly created a beautiful bespoke website that celebrated all of Airedale Springs core services, wide variety of expertise via video libraries and extensive content.
Our team of skilled designers and developers conducted a comprehensive analysis of Airedale Springs’ existing digital assets and industry landscape and presented a bespoke web design strategy that included:
- Improved user experience: We made Airedale Springs website easy to use on any device.
- Fresh new look: Our designers updated Airedale Springs visuals and layouts for a modern feel.
- Improved speed and visibility: We sped up the website, so it works well and shows up in search results.
- Responsive design: We ensured the site adapts seamlessly to various devices, enhancing user interaction and accessibility.
The Outcome
Before our redesign, the website presented a series of critical challenges. It was unresponsive, meaning it didn’t adapt effectively to different devices, leading to a frustrating experience for visitors trying to access it on mobile phones, tablets, or desktops. It was also difficult to navigate and had a dated appearance.
We fixed these issues by making the website responsive across devices and simplifying navigation. We also gave it a modern and user-friendly design, resulting in a website that functions seamlessly and showcases the Airedale brand effectively. The comprehensive rebuild led to a notable increase in website traffic, translating into boosted conversions. In total, website traffic increased by 28%, driving over 171k new users to the site.
Sue Brook from Web Design for Spring Manufacturers: Airedale Springs told SQ Digital:
SQ Digital have supported Airedale Springs for over 5 years. Without exception, they are professional and friendly and are particularly skilled at keeping things simple, unlike many others in the IT world. It continues to be a pleasure to work with the whole of the team.