Pay-per-click (PPC) ads agency in Lancashire, UK

Targeted campaigns that deliver measurable commercial results

Our PPC specialists at SQ are committed to creating strategies that drive the right traffic to your website. With expertise in Google Ads and Microsoft Ads, we aim to deliver consistent, high-quality visits that support your wider business goals. We work closely with you to understand your business, ensuring our approach aligns with your audience's needs.

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Anyone can set up Google Ads. What you’re really paying for is what happens next. We focus on profitable campaigns, not wasted clicks. Clear strategy, smart targeting, and results you can see.

Paul Zanelli
Digital Marketing Manager

We specialise in managing high-performing PPC campaigns across Google Ads, Google Shopping, Display Network, and Microsoft Ads. Whether your goal is to boost brand visibility, generate quality leads, or drive online sales, our data-driven approach ensures maximum ROI. We can help deliver:

  • Instant visibility: Reach potential customers immediately.
  • Cost-effective advertising: Pay only for clicks, optimising your budget.
  • Actionable insights: Leverage data to refine your SEO and keyword strategy.
  • Scalable campaigns: Adjust targeting and budget in real-time.

Industry expertise

No matter what your industry, we deliver PPC campaigns that align with your specific business goals, ensuring maximum visibility and conversions. Our PPC services are tailored to businesses across a variety of sectors, including:

  • Manufacturing & Engineering: Targeted campaigns for B2B and technical industries, leveraging data-driven strategies to generate leads and drive engagement.
  • Construction & Property: Campaigns that improve visibility, promote schemes, and generate leads.
  • Retail & Hospitality: Campaigns that drive product sales, optimise conversions and enhance customer retention.
  • Health & Wellbeing: Digital marketing strategies tailored for healthcare providers, wellness brands and fitness businesses, maximising reach and engagement.
  • Professional Services: PPC strategies that build brands, attract high-quality leads and position firms as industry leaders through tailored ad placements.

Leaders in PPC campaigns

Running PPC campaigns effectively requires expert strategy, data analysis and continuous optimisation. Here’s why businesses trust us:

  • Google Partner certified: Our expertise in managing high-performing Google Ads campaigns ensures you get the best results.
  • Quality lead generation: We don’t just drive traffic; we bring in potential customers who are ready to convert.
  • Integrated marketing approach: We align PPC with SEO, content marketing and other digital strategies for a cohesive growth plan.
  • Optimised for maximum ROI: Our PPC experts refine campaigns through conversion tracking, remarketing and A/B testing, ensuring every click is worth the cost.

A trusted process

With our trusted approach, we ensure your PPC campaigns deliver consistent, measurable success.

  1. Campaign strategy and creation: We collaborate with you to develop high-performing PPC campaigns across Google Ads, Google Shopping and Display Networks.
  2. PPC audit and market research: Our team reviews your existing PPC efforts and identifies new opportunities to maximise performance.
  3. Keyword and ad testing: We continuously test ad copy, keywords and landing pages to improve engagement and conversions.
  4. Remarketing and conversion tracking: Dynamic remarketing and in-depth conversion analysis help refine targeting and budget allocation.
  5. Ongoing optimisation: We monitor, analyse and adjust your campaigns regularly to enhance efficiency and ROI.

The benefits of working with SQ

With over 10 years of experience in PPC management, we’ve helped businesses across various industries outperform competitors and maximise their advertising budgets. Our growth results include:

  • Increased website traffic and brand visibility through highly targeted ads.
  • A higher volume of qualified leads that convert into customers.
  • Improved ROI through continuous campaign optimisation and data analysis.
  • Measurable growth in e-commerce sales and service-based inquiries.

Let SQ support you on your growth journey

If you’re a business director or senior marketing decision maker looking to attract more customers, boost sales and maximise your marketing budget, please contact us and find how we can build a PPC strategy tailored to your business needs.

As a business leader, you need marketing that delivers. If you're questioning the return on your ad spend, it's time for a more results-focused strategy. Let's talk about how PPC can give you measurable results and real control over your growth plans.
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