Bing Ads (Now Microsoft Ads) Management from a Leading Agency

Why Invest in Microsoft Advertising (Bing Ads)?

Microsoft Advertising, previously known as Bing Ads, is the ad-serving platform for the Bing search engine. While it’s true that Google dominates the search engine space, overlooking Microsoft Advertising could be a missed opportunity for many businesses.

1. Diverse Market Share: As of January 2021, Bing held 6.84% of the global search market [source]. In contrast, Google’s share was a whopping 85.86%. On the surface, these numbers might make Bing seem inconsequential. However, with more than 1 billion unique users in January 2021, Bing’s outreach is not insignificant.
2. Targeting a Unique Demographic: Bing’s user base primarily comprises an older demographic, particularly those aged between 45 and 64. This demographic is known for its brand loyalty and purchasing power, making it a valuable target for businesses [source].
3. Synergistic Advertising with Google: Using Microsoft Advertising in tandem with Google Ads can provide a comprehensive reach. This dual-platform approach ensures you’re visible to potential customers irrespective of their search engine preference, maximising your potential outreach and conversions.

SQ Digital: Your Partner in Bing Ads Management

Investing in Bing Ads is just one step. To truly harness its power, you need an experienced partner like SQ Digital. Here’s why:

1. Deep Experience & Expertise: Our team of specialists boasts years of hands-on experience in crafting and managing effective ad campaigns tailored to your business needs, whether you’re focused on lead generation or online retail.
2. ROI-Centric Approach: At SQ Digital, we don’t just set up your campaigns; we’re dedicated to ensuring they offer a positive return on investment. By monitoring, optimising, and fine-tuning your ads continually, we ensure consistent, high-quality leads or sales without breaking the bank.
3. Relentless Optimisation & Testing: The digital landscape is ever-evolving, and so should your campaigns. Our commitment to testing, be it new advert copy, landing pages, or keywords, guarantees that your ads are always aligned with the latest best practices.

Benefits of Collaborating with a Dedicated Microsoft Advertising Agency

• Cost-Effective Campaigns: With Microsoft Advertising, businesses often find lower competition levels, leading to more budget-friendly CPCs than Google.
• Pay Only for Performance: Rest easy knowing you only pay when someone engages with your ad, ensuring every penny is well-spent.
• Tailored Campaigns: From top-funnel awareness campaigns to bottom-funnel conversions, target users at various purchase journey stages.
• Transparent Reporting: Monthly performance reports provide clear insights into how your campaigns are doing and the leads they generate.
• Full Budget Control: Set your budget and rest assured we’ll ensure optimal use without overshoots.