If you’re an e-commerce business looking to increase your online sales, Google Shopping is the best place to start. Google shopping is designed specifically for promoting products, with listings showing product images and prices while driving prospective customers straight to the product page on your website.
As a Google Premier Partner, we know how important it is to get your products in front of the right people. We take the time to learn about your business and goals, working with you to create and maintain a campaign that generates sales.
Our Google Shopping Management includes product feed optimisation to ensure your adverts are being served for the correct phrases. We ensure that all product titles and descriptions are optimised from the start, meaning your budget is only spent on relevant clicks.
Google Shopping bid management is crucial for ensuring a positive return on investment from your campaign. As Google Shopping is an auction like other Google Ads campaigns, product bids need to be optimised to ensure that you remain competitive. We continuously analyse the data gathered in shopping campaigns and make reactive changes to your account to capitalise on shifts in trends. Our Google Shopping campaign management also includes more granular targeting optimisation. We drill down into the specifics, from optimising your advert schedules based on performance at particular times of day to optimising device bid adjustments based on ROI levels. We ensure that all areas of your campaign are maintained and optimised to drive positive ROI. Once you have your Google Shopping campaign up and running, we can import this into Microsoft Ads We’ll then carry out the same optimisation techniques to ensure complete coverage across the two main search engines. For e-commerce business owners or marketing managers, we recommend using Google Shopping as part of a wider paid search campaign
