With over 2.8 billion active users worldwide, Facebook has a massive online community for B2C and B2B businesses. Facebook provides an unmissable opportunity for any business with an online presence.
As Meta Business Partners and experts in in paid social media management, we understand the importance of creating a solid Facebook marketing campaign. At SQ Digital, we have paid social media experts who can create and deliver cost-effective, full-funnel campaigns to increase brand awareness and a return on investment.
Facebook is one of many social media platforms that, as a business, you should be using as a part of your social media marketing campaign. With over 2.9 billion active users worldwide (and counting), Facebook has a massive online community for both B2C and B2B businesses. As a result, Facebook provides an unmissable opportunity for any business with an online presence, making it an essential part of your social media marketing campaign.
Why Is Facebook Advertising Important?
Facebook is much more than a social media platform for personal use. Due to the many integrated features added over the years, the platform has much more to offer everyday users. More people use Facebook to find reviews and information about products and services they intend to buy, which is why, as a business, having a strong Facebook presence is critical.
Facebook ads are imperative to a successful digital marketing campaign as, when conducted properly, they have the potential to improve your brand’s visibility and increase your brand awareness. In addition to this, they can be a great platform to help you drive traffic to your website and increase sales.
However, in order to do this properly, your Facebook advertising campaign will need careful planning. The importance of research and strategy should not be underestimated, as you will need to conduct many tests to find the correct targeting, the best tone of voice and creative content, as well as the ideal budget.