What is Digital PR?
Digital PR is a marketing strategy that enables businesses of all sizes to increase their brand awareness through online digital publications, social media, blogging, press releases and other online media.
Digital marketing agencies are increasingly spending more time building relationships with publications across multiple industries, so they can share your content to generate the best possible exposure for your brand.
Digital PR helps businesses to increase their visibility by:
- Forging relationships with key players in the industry
- Gaining mentions and backlinks from relevant industry publications
- Getting shares on social media
- Increasing website traffic
As a full-service digital marketing agency, we can reach out to influencers in your industry with unique and engaging content to boost your visibility and reputation.
The Importance of Digital PR for SMEs
Whether you’re promoting a new service, raising money for charity or celebrating a significant milestone, our skilled outreach and PR experts can carefully craft an exciting and newsworthy story as part of your digital marketing efforts to raise awareness.
With many media publications turning their attention to digital platforms, utilising digital PR has become a compelling and accessible way for SMEs to engage their target audience on a wider scale while establishing their authority as a leader within their industry.
Digital PR can boost your marketing strategy and directly benefits your SEO campaign by gaining external website links that lead to your website.
Building & Nurturing Significant Relationships
At SQ Digital, we place a lot of emphasis on fostering valuable relationships with a network of industry experts relevant to your sector, as we recognise the value this can bring to your business. By reaching out to these key influencers with engaging and creative content, we aim to build vital visibility for your brand.
A well-implemented digital PR strategy can provide valuable exposure designed to boost your company’s reputation alongside creating brand awareness. Our digital PR campaigns include:
- PR strategy
- Press release creation & distribution
- Reactive PR
- Organic link building
- Infographic outreach
- Industry-specific outreach