Creating and sharing engaging and valuable content is an integral part of any successful digital marketing campaign. It helps you to build trust and authority within your industry.
Creating relevant, creative, and unique content has completely transformed how businesses can interact with their customers. Content marketing is essential when it comes to building trust and relationships with your audience. It is the most effective way of attracting the attention of potential customers, and it also contributes to indirect and direct sales.
In competitive industries, highlighting yourself as a thought leader is crucial, and sharing your insights through your content is the most effective way of achieving this.
We’ve been writing high-quality content for a wide range of businesses for over 20 years. From technical content for manufacturers, like Dean Group International, to consumer-based e-commerce content for companies like Electronic World, there is no industry we cannot write for.
Before we begin your campaign, we spend time carrying out in-depth audits on your existing content, as well as the content produced by your competitors. Our approach puts us in the best position to identify a content strategy that makes valuable use of data and insight. Most importantly, our content is data-driven and written with SEO in mind and the user. We ensure the content we write reaches your target audience and potential customers and doesn’t just sit unseen on your website.
Your content needs to be part of a comprehensive digital marketing strategy for a successful content marketing campaign. This means working closely with other digital marketing disciplines – and we have everything you need under one roof.
At SQ Digital, our content marketing service involves working closely with our SEO team. The two services go hand in hand as their shared main goal is to produce high quality, easy to read content that matches the reader’s intent when using search engines. Our content writers are experts in creating the perfect tone of voice that ensures brand continuity and user engagement and meets the criteria set out by SEO – that’s a good use of heading structure and uploaded with the correct HTML structured text.
Using search engine research, we also write blogs based on content that we know potential customers are searching for, and we see great success with this type of content. If you need technical content for your website or for your main landing pages, then through careful research and collaboration with our clients, we can write technical copy matching the correct tone of voice for your business and the wider industry.
Our content team is also experienced in writing outreach articles as part of a digital PR strategy and ensuring that both the content team and our social media teams apply the same tone of voice to keep all your marketing channels consistent.
By collaborating with experts across our teams, our content marketing executives plan and implement creative ways to inform, educate and entertain your key target audience.
Our content focuses on bringing your bespoke strategy to life, creating a whole range of exciting and engaging content. As well as on-site website content, we create:
It’s important to us that your content gets the attention that it deserves. We always use the best techniques to promote and share it, whether promoting your blog posts through your social media channels or getting your articles in front of the right people through a carefully targeted digital pr and outreach campaign. We’ll keep your content performing for your business.
If you would like to discover how your digital marketing strategy could benefit from content marketing, please don’t hesitate to get in touch with us today.
We don’t offer digital marketing services without research to get a sale – that would be irresponsible. Our recommendations will meet the objectives set out by you and us. Clients stay with us for many years and we’re proud that we have such long-lasting relationships.
