Helping an international business improve engagement with wholesalers, retailers and interior designers.

Strategic goal

Redesign the website to highlight the client’s rich heritage and product quality to help improve engagement with wholesalers, textile retailers and interior designers. The goal was to also implement a user-friendly content management system (CMS), enabling regular content updates without developer reliance.

SQ role

Working closely with the client leadership team, our design and development specialists created a modern website with a functional content management system (CMS), which positioned Standfast & Barracks as an industry leader.

SQ approach

Our approach centred on designing a modern, clean website that integrated video and large imagery to showcase the client’s heritage, design process and high-quality fabric products.

The visually engaging layout enhanced the client’s brand story and identity. Additionally, we ensured the website was built with an intuitive, easy-to-use CMS, enabling the client to update pages and content without requiring developer assistance. This balance of aesthetics and functionality created a strong digital presence, allowing the brand to evolve while maintaining a strong visual and brand narrative.