Contact us

Client

Challenge

Elevate Mazuma’s online presence while effectively transitioning to in-house PPC management.

Key results

  • 162% increase in organic revenue.
  • Over 58,000 more organic sessions within the first 6 months
  • 134 keyword ranking on Page 1 of Google.
  • Significant cost savings.

Digital marketing services

How Mazuma Mobile Achieved a 162% Surge in Organic Revenue and Saved Costs

Mazuma Mobile engaged SQ Digital to support its digital marketing strategy in the competitive phone recycling market. Consequently, Mazuma Mobile saw a significant boost in revenue and brought its Google and Meta advertising efforts in-house, leading to notable cost savings.

The Challenge

Mazuma Mobile is an award-winning phone recycling service that’s built its reputation on selling your old device simply, quickly, and in an eco-friendly way, along with hassle-free payments.

Despite Mazuma’s brand recognition, it felt its digital presence wasn’t reaching its full potential. It was already ranking well for their core keywords, but they recognised untapped opportunities in high-intent phrases that hadn’t yet worked for them.

Mazuma also wanted to manage their own paid campaigns but needed expert training to ensure a smooth in-house transition, without compromising SEO performance.

Mazuma required hands-on support, strategic direction, and regular communication. They also needed clear insight into how marketing efforts were contributing to orders, revenue, and growth.

Our Approach

Our collaboration with Mazuma Mobile focused on enhancing its digital marketing strategy through onsite and technical SEO improvements and structured PPC training. By equipping their team with the necessary skills and insights, we empowered them to manage paid advertising independently while sustaining strong search performance.

SEO & Content Marketing

We developed and implemented a data-driven onsite SEO strategy, optimising high-impact pages and key categories. Additionally, we provided ongoing technical SEO recommendations to its developers, ensuring website performance aligned with search engine algorithm updates.

A consistent content plan was established, with four high-quality, relevant blogs published monthly. These articles covered the latest tech news, enhanced internal linking and strengthened Mazuma’s site authority.

PPC Training & Consultancy

To support Mazuma Mobile’s transition to in-house PPC management, we conducted in-depth account reviews, troubleshooting issues and analysed  performance data. We provided training on campaign structures, keyword strategies and conversion optimisation.

Initially meeting twice per week, we later transitioned to weekly strategy sessions to review past performance and set actionable goals.

Through ongoing collaboration, Mazuma Mobile achieved improved search visibility, greater website engagement and a fully trained in-house PPC team capable of managing paid campaigns effectively.

The Results

In the first six months:

  • 58,301 more organic sessions
  • 4,953 additional orders from organic traffic
  • 65% increase in new users
  • Mazuma fully manages its own PPC campaigns

Now:

  • 134 keywords rank on the first page of Google:

    – 21 in position 1
    – 82 in the top 3 positions
    – 104 in the top 5 positions.

  • Organic revenue increased by 162%  compared to the previous period.

Client feedback

We were thrilled with the results, and Mazuma Mobile was, too. Mazuma has continued with SEO and content services at SQ Digital.

“We have been working with SQ Digital since 2023 and continue to experience brilliant service!

A key thing for us at Mazuma is communication, and SQ are excellent at responding to all queries promptly and professionally.

We are delighted with the results we have achieved with SQ Digital, and look forward to continuing our partnership.”Megan Davison, Head of Marketing – Mazuma Mobile

Featured work

Alder UK
St John’s Hospice
Fueltek
Dean Group
Brandwood Farm Meats
Banks Lyon