Leading the digital transition of a complex rebrand

Fast growing business, Kangaroo Self Storage, provides secure, flexible and affordable storage solutions across the UK. With a customer-first approach, it offers hassle-free storage for households and businesses, ensuring convenience, security and excellent service.

Strategic goal

The strategic goal was to seamlessly rebrand Smart Storage under the Kangaroo Self Storage name while maintaining enquiry flow and online bookings. The focus was on attracting both individuals and businesses seeking secure storage solutions.

SQ role

Strategic digital consultancy, alongside a carefully considered SEO and PPC programme.

SQ approach

To ensure a smooth rebrand, a phased approach was taken to prevent disruptions in traffic and enquiries. Temporary location pages were created on the Kangaroo website, allowing content to transition gradually. Fresh, optimised blog content was consistently published throughout the merger.

Smart Storage’s SEO value was preserved through careful content transfers, redirects and monitored rankings. PPC campaigns were aligned with Kangaroo’s branding and a dedicated ‘Brand – Smart’ campaign ensured continued visibility. Visual updates across the site and marketing materials reinforced the new identity, maintaining consistent brand messaging across all channels while driving enquiries and conversions.

SQ impact

Maintained and improved rankings across all key location pages.
All ‘self storage [LOCATION]’ keywords are ranking at position 1.
Traffic growth (2024 vs 2023):
- Sessions increased by 31%.
- Users increased by 35%.
- Organic traffic increased by 49%.
- Paid traffic increased by 47%.
Strengthened Kangaroo Storage’s position in the self-storage industry.
Maintained enquiry flow, lead generation and online bookings throughout the transition.