Support an industry-leading organisation on its growth journey

Forge is an international manufacturer of custom LED solutions for OEMs across a number of industry sectors. It has been in operation for over 30 years.

Strategic goal

To modernise an outdated website to align with current design standards and user experience, while doubling website traffic and improving conversions among key decision-makers, including CEOs and engineers.

SQ role

Redesign and build of new website while introducing a new CMS system and team training.

SQ approach

Our design team focussed on designing a modern, visually compelling website that enhanced user experience, while reinforcing Forge’s position as a leading Original Design Manufacturer (ODM). We restructured the site for intuitive navigation, enabling key decision-makers to quickly access relevant information.

The design preserved Forge’s strong brand identity while showcasing expertise through high-quality visuals and improved landing pages, making technical content accessible to a broader audience.

Additionally, we implemented a user-friendly content management system, allowing Forge to easily update the website and key sections. To support the team, we rolled out CMS training sessions covering all areas of the CMS.

The results

We saw incredible results in only six months of ongoing SEO and content work. Forge now ranks in strong positions, on Google Search, for several important keywords:

LED component manufacturers – 3
LED driver manufacturers – 4
Custom LED drivers – 1
Custom LED optics – 1

The client has experienced outstanding results as a direct impact of what the team at SQ has done. For example, they have seen more qualified enquiries coming into the business and have received an upturn in incoming calls, which can be attributed to their new website and site architecture.

Client feedback

“From the very first meeting with SQ, they understood our needs and the complexity of the services and manufacturing capabilities we have – they could see what we wanted to achieve and brought a data-driven approach that we couldn’t have gotten on our own. The collaborative approach that SQ have is great – we feel like they are part of our team, not just a supplier.

Throughout website development, the process was slick, and the design team really hit the brief. It was very easy to get all designs signed off with consensus across the business because SQ listened and knew what would work for our brand. We’ve since continued the relationship with SQ to get their expertise into our content.

Again the approach is collaborative – we work together, and SQ ensures the site and content are optimised and performing as best they can. In the short time we’ve been onboard, we’re seeing more qualified enquiries coming into the business, and we’ve received an upturn in incoming calls, which we can attribute to the website.”