Digital Marketing Services
Fully Responsive Website design and build
As part of our comprehensive digital marketing campaign, we designed a completely bespoke, modern, SEO friendly and fully responsive website. The new site aimed to keep CityBlock ahead of other student accommodation providers through design and SEO.
Our web design work involved creating a custom booking system to facilitate room bookings, a WordPress blog, and integration with a third-party student booking CRM. We also added advanced features that include:
- Multi-site locations
- Room type management and editing
- Feature galleries
- Multiple custom forms
Technical SEO Service
A technical SEO strategy was designed and implemented to improve rankings of the main keywords and boost conversions of location-specific landing pages.
To boost traffic to key pages on the site and expand search visibility for their primary keywords, we:
- Continuously optimised the content on all pages of the website
- Performed website health checks
- Monitored keywords and made tweaks to the site to improve them as needed
- Performed technical SEO checks
- Implemented an internal linking strategy
As part of our ongoing campaign, we optimise CityBlock’s website to ensure its main keywords remain on the first page.
We also aim to improve the brand’s visibility and increase the click-through rate of location-specific pages; by doing this, we can achieve even more conversions.
Online Content Marketing Service
We also developed a content marketing strategy to increase traffic to the website. We write articles that focus on aspects of student accommodation; including what students need to look for when coming to Lancaster, Durham, Leicester or Reading, what makes CityBlock unique as a place for students to live, and the features of the cities (such as what makes them great places to live).
Regularly adding fresh content to the site helps both users and search engines find CityBlock and further showcases the property company.
We implemented a social media campaign to increase follower counts and engagements on social platforms by publishing different posts. The posts included talking about accommodation, offers and discounts, perks of being a CityBlock client, student life posts, and more. The campaign helped CityBlock promote its Lancaster, Durham and Reading locations.
Online Brand Awareness Campaign
We also complemented our SEO and content strategies with social media by launching a competition to encourage new residents to book with CityBlock. A total of 80 prizes were on offer, including £1,000 towards a student’s accommodation fees. A specific landing page was designed to support an integrated PPC campaign, along with terms and conditions. We also created a bespoke banner for the site to promote the competition.
In addition, we also create remarketing campaigns to recapture people who visited the website before, ensuring the CityBlock brand remain visible and fresh in their minds.
