Digital marketing service for jewellers & watch specialist

Banks Lyon Jewellers, established in 1985, is a prestigious family-run business in Lancaster, offering luxury watches and fine jewellery with exceptional customer service.

Strategic goal

To implement a data-driven digital marketing strategy that guides engaged couples, gift shoppers and luxury buyers through the purchasing funnel, sparking interest, nurturing desire and driving conversions both online and in-store.

SQ role

We provide ongoing digital consultancy services, and run year-round campaigns comprising SEO, PPC, paid social and content marketing.

SQ approach

Our SEO approach focuses on highly strategic on-site campaigns designed to drive organic traffic and position the brand on Google’s first page. By targeting a sophisticated audience, we have successfully directed high-intent users to their luxury product pages.

To strengthen brand identity and increase revenue, our SEO strategy is reinforced with a paid media approach, leveraging Performance Max, Facebook and Instagram campaigns. This multi-channel strategy ensures a clear customer journey, from the first touchpoint to enquiry and purchase.

Through remarketing and a customer-focused experience, we have guided users from brand awareness to conversion and aftercare. This fully optimised strategy, paired with high-quality, engaging content, delivers a consistent brand message across all digital platforms.

By combining organic and paid media efforts, we have positioned the brand for long-term success, leading to increased visibility and customer loyalty. As a result, they have retained us as their long-term digital partner.

SQ impact

359,557 sessions
255,000 new users / 25,000 new users each month
60% of users now view on mobile devices
88% of targeted keywords ranking on page one of Google
All finance related keywords ranking at #1 or #2
Consistent increase in enquiries and sales

Client feedback

We pride ourselves on delivering a great experience to all of our clients, no matter the service they choose. So, we are thrilled to receive feedback from Rodney Banks Lyon (Owner):

"I first met Vilayte when his business was only just starting out, and we were just beginning to believe that the internet was something worth investing in. Immediately, we connected! He could see that we were forward-thinking and progressive and I could see that he had both the technical know-how and a sharp understanding of commerce. The rest is history.

Over the years, I have occasionally looked to verify SQ Digital against their various competitors, both locally and nationally. Those competitors have consistently fallen short in comparison, both in technical offering and value, so we resolutely remain with SQ. The success of our online business is, to a very large extent, down to what the SQ Digital team do for us."