Elevating brand awareness and sales through a comprehensive digital strategy

Mazuma Mobile is a leading phone recycling service, offering a fast, easy and eco-friendly way to sell old devices. With hassle-free payments, they help customers trade in responsibly while reducing e-waste.

Strategic goal

Strengthen Mazuma Mobile’s online presence to drive business growth while equipping their team with the skills to manage PPC in-house, all without compromising SEO performance.

SQ role

A comprehensive range of consultancy, SEO and content services.

SQ approach

Our collaboration with Mazuma Mobile focused on enhancing its digital marketing strategy through SEO optimisation, technical SEO improvements and structured PPC training. By equipping their team with the necessary skills and insights, we empowered them to manage paid advertising independently while sustaining strong search performance.

We developed and implemented a data-driven onsite SEO strategy, optimising high-impact pages and key categories. Additionally, we provided ongoing technical SEO recommendations to its developers, ensuring website performance aligned with search engine algorithm updates.

A consistent content plan was established, with four high-quality, relevant blogs published monthly. These articles covered the latest tech news, enhanced internal linking and strengthened Mazuma’s site authority.

Business People Analyzing Statistics Financial Concept

To support Mazuma Mobile’s transition to in-house PPC management, we conducted in-depth account reviews, troubleshooting issues and analysed performance data. We provided training on campaign structures, keyword strategies and conversion optimisation.

Initially meeting twice per week, we later transitioned to weekly strategy sessions to review past performance and set actionable goals.

Through ongoing collaboration, Mazuma Mobile achieved improved search visibility, greater website engagement and a fully trained in-house PPC team capable of managing paid campaigns effectively.

SQ impact

In the first six months:

58,301 more organic sessions
4,953 additional orders from organic traffic
65% increase in new users

Now:

Mazuma fully manages its own PPC campaigns.
121 keywords rank on the first page of Google, with:
- 101 in the top 5 positions.
- 52 in the top 3 positions.
Organic revenue increased by 256% (£7,263,290 vs. £2,036,996) compared to the previous period.

Client feedback

We were elated with their results, and Mazuma Mobile was, too. Mazuma has continued with SEO and content services at SQ Digital.

“We have seen great results since working with SQ Digital. We are in stronger ranking positions for high search volume keywords, increasing our organic sessions monthly.

The communication with SQ has always been great, both Vilayte and Lizzy always respond quickly and with a thoughtful answer.

[SQ Digital are] Really knowledgeable, SQ go above and beyond to help with any query we have. They are like an extension of our Marketing Team.”Megan Davison, Head of Marketing, Mazuma Mobile