As a leading content marketing agency for SMEs in the UK, we offer all our clients blog writing services.
There are several reasons why our clients require blogs as part of their digital marketing strategies:
Our content marketing team works closely with the SEO team to develop blog concepts that will rank well in organic search. We identify concepts that receive search interest and tailor new blogs to capture this audience.
The benefits of strategic blog creation are that blogs can target questions related to your products or services and attract people at the start of their buying journey. This can directly promote lead generation and increase brand awareness.
We also build topical relevancy with blogs and link to relevant service pages, encouraging increased page authority of all pages within that ‘topic cluster’, which is excellent for an effective SEO content writing strategy.
In addition to creating data-driven blogs, fresh website content helps improve your presence in search engines. It allows Google and other search engines to see your site as relevant and up-to-date. Blog writing is one of the best ways to get new content on your site.
At SQ Digital, we take on every part of the blog writing process, from ideation to uploading the finished blog on your website. We take the time to get to know you and your brand, understand your tone of voice, and gather the data we need to create the best possible content for your business. We work with our SEO team to create data-driven blog concepts so your content is engaging for users and also helps drive new visitors to your site. By taking this approach, we can help you answer questions that your users are searching for relevant to your products and services.
Our blog writing services offer fresh content that works alongside the rest of your site. By creating engaging content in a blog, we can help improve your site’s user journey and build a good internal linking structure, allowing Google to understand your site’s topical relevancy. And by linking blog content to your landing pages, offering more detail about a product or service, we can help increase understanding and trust in your brand.
Great blog content is perfect for sharing. As more people recognise your brand as a leading expert in your industry, it will be shared across various social networking channels. This further increases the reach and awareness of your brand, encouraging further visits to your website. To maximise sharing potential, we continually work to improve and optimise your blogs as they gather traction.
SQ Digital has been offering blog content creation services in the UK for over 20 years for all industries. From hospitality businesses to storage space providers and more, we can write blogs for any industry.