SEO website migration success

Dean Group International is a family-owned UK foundry with global partnerships. With 50+ years of expertise, it delivers high-quality components through advanced casting, forging and moulding for industries like aerospace, defence and medical.

Strategic goal

With the launch of a new website, the strategic goal was to successfully transfer SEO rankings while improving website performance. Key objectives included retaining rankings for 13 priority keywords, maintaining a steady flow of enquiries and enhancing conversions within a target audience group that includes aerospace, defence and engineering sectors.

SQ role

Strategic SEO research and website migration optimisation services.

SQ approach

Ahead of Dean Group’s website migration, a pre-migration audit assessed technical SEO factors. A keyword mapping strategy ensured 13 priority keywords were properly aligned with new site pages. Redirects were implemented for seamless SEO transfer, minimising ranking disruptions.

Post-migration monitoring helped track performance. Despite expected ranking fluctuations, ongoing content updates, technical optimisations and strategic marketing efforts ensured steady visibility, maintaining enquiries and strengthening search engine presence for key industries like aerospace, defence and engineering.

SQ impact

Maintained rankings: Successfully retained all 13 priority keyword rankings post-migration.
First-page rankings: 8 out of 13 keywords now rank on Google’s first page.
Ranking improvements
- Investment Castings: Improved from 9 to 4
- Investment Casting: Improved from 21 to 8
- Investment Casting Manufacturing: Improved from 15 to 4
Increased enquiries: Higher conversion rates due to optimised landing pages and CTAs.
Enhanced PPC performance: Increased lead generation through targeted campaigns, ensuring business continuity.

Client feedback

"SQ has been instrumental in transforming our digital presence. Since 2016, SQ has managed our SEO, digital marketing, and paid advertising with exceptional results. What sets them apart is their approachable team - they feel like an extension of our marketing department. Their personal connection and commitment make them feel like family, delivering top-notch digital solutions that help us stay competitive in an ever-changing landscape."