Driving growth through paid social and Google ads

A family-run business, Brandwood Meats delivers the finest market-fresh meat nationwide, offering unbeatable quality and value. It also runs a number of popular butcher retail outlets.

Strategic goal

To develop an integrated digital marketing strategy that builds brand awareness and drives website orders through Google Ads and Meta Ads, reaching new audiences beyond organic social media and targeting meat lovers, aspiring cooks families and health enthusiasts.

SQ role

Creating a highly targeted digital marketing campaign focussing on Google PPC ads and paid social through Facebook and Instagram.

SQ approach

Our digital marketing strategy for Brandwood Meats focused on building trust, increasing brand awareness and driving website traffic. By optimising campaigns for conversions, we achieved significant increases in revenue and return on ad spend.

As part of the campaign, we introduced Google Ads to capture high-intent customers searching for similar products online. Using a combination of search and product-led campaigns, we successfully focused on revenue generation and expanding their audience reach.

A key element of the strategy was content optimisation, particularly for social media. Engaging videos and imagery featuring the Brandwood team helped humanise the brand, strengthening customer relationships and building trust - crucial for butchers and food retailers. By incorporating personality-driven content, we addressed common industry challenges around social proof and credibility.

This integrated approach has delivered strong, measurable results, positioning Brandwood Meats for sustained growth while enhancing their digital presence and customer engagement.

SQ impact

Paid social return on ad spend (ROAS) a has grown from 14 to 24 - an increase of 67%
Paid social-led purchases have increased 108% and revenue has increased 110%
Paid social-led impressions up 2.61%
PPC return on ad spend (ROAS) has grown from 25 to 34 - an increase of 36%.
PPC-led purchases have increased 124% and revenue increased 133% in this time.
PPC-led impressions up 87% and clicks up 113%