If there is one online marketing channel a business must invest in, due to its long-lasting value provision, it is Search Engine Optimisation (SEO).
The search engine Google alone processes over 2 trillion global searches per year, and this figure is expected to keep growing. With over 23 years of experience in SEO, SQ Digital can lift your search presence, providing measurable improvements to your business’s bottom line. Find out more about our award-winning approach below.
The competition for clicks on search engine results pages (SERPs) is growing each year. Positioning your business at the top of the organic results couldn’t be more important. SMEs need SEO, the most cost-effective search engine marketing channel, to stay competitive, grow brand awareness and increase sales and lead generation.
Every business we work with is different, even those who operate in the same industry. The reason? Every website is unique.
Any SEO agency worth your time should recognise this and provide you with a tailored SEO campaign. Generic SEO packages will not have your best interests at heart as they adopt a “one-size-fits-all” approach; they will then missout on identifying which workstreams will provide the most long-term value with the greatest short-term return on investment (ROI).
At SQ Digital, instead, we take the following personalised approach.
Our clients often refer to us as “an extension of their marketing department”, because we work with them closely. To know our clients this well, we must find out as much as we can about their business.
Our sales team will initially speak with you to learn more about your products and services, your business goals, which product or service lines generate you the most revenue, your existing digital marketing ecosystem, your competitors, and much more. We will then fill out an initial questionnaire and project brief with you.
Following the creation of your detailed SEO project brief, our SEO experts will conduct a thorough audit of your website, providing insight into your current and potential organic performance.
We will request access to Google platforms, such as Google Search Console and Google Analytics 4, to provide the best recommendations. Don’t worry, we can conduct our audits without this access if needed.
We love what we do and can talk SEO for hours, but we understand that you may want to get straight to the ‘Why’, ‘How’, and the ‘Value’. This is why, as well as providing you with a copy of the audit findings, we take the time to walk you through it.
This gives you the chance to ask as many questions as you want and allows us to explain our recommendations in meaningful terms.
SEO might not be right for everyone, and since we only want to provide SEO services that generate returns, if this is the case, please be reassured that we will let you know. For example, those looking for immediate results or seasonal campaigns would benefit more from PPC.
We will provide you with holistic digital marketing recommendations, even if you only initially enquire about SEO.
If you choose to go ahead with our digital marketing services, within the SEO remit, the first thing we do is create a Keyword Plan for your website.
A thorough analysis of your target audience, product and service offerings, and search queries, will result in a comprehensive map of your existing site, with potential site architecture changes recommended based on the research.
We will walk you through our findings at this stage too. It is important that we target the right keywords to generate as much traffic with the best purchase/enquiry intent as possible. Initially, targeting these terms provides you with the fastest return on investment.
Using insights from the Keyword Plan and factoring technical SEO, off-site, content, and user experience factors, we tailor-make a six-month SEO plan for your website.
We have templated organic performance ‘Health Checks’ every two weeks, with comprehensive end-of-month, three-month and six-month review tasks. On top of this, we carry out active website changes in line with your six-month plan throughout each month, every month.
While we tailor your SEO campaign, we also carry out some specific SEO work, including:
The SEO campaign is reviewed monthly with you and alongside representatives of your other marketing channels. This is to ensure all is on track and that your marketing channels are working synergistically together.
For service-based clients, we set up shareable documents for lead tracking. Understanding lead quality is necessary to make sure our campaigns are working and providing you with the increase in revenue you are looking for. For our product-based clients, e-commerce revenue tracking is configured, if not already, so we can measure your results.
For all clients, technical SEO fixes are shared with you so you can see the technical work we carry out and make working with your developers seamless. If you have a WordPress website, SQ can also be your web development partner.
At the end of your first six months, we are confident you will see an uplift in organic traffic and conversions. It is important to understand that SEO takes time, particularly for competitive niches, but we do not shy away from our responsibility to provide valuable SEO services.
Not ready to Enquire Now? Read on to find out more about SEO and our services:
Any business operating locally, nationally or internationally needs to have an online presence for continual and maximised success.
SEO is an organic form of search engine marketing where your money is invested to improve your website over the long term. SEO work enhances website performance, not only for improved search engine visibility but also for better user experience (UX).
Clients come to SQ Digital for SEO to:
With SEO, you don’t pay Google to appear within the top results on search engine results pages. Instead, our SEO work is invested in your website and the benefits last.
Search engines, such as Google, are businesses like yours that want to provide their customers with the best user experience.
When a person searches a term in a search engine, the search engine presents web pages (excluding the pay-per-click ads) with those most likely to help the searcher find the answer they need at the top.
SEO involves identifying relevant search terms that your web pages provide appropriate answers or solutions to. The next step is to then improve the content, engagement, page loading experience, and more than 200+ other factors, that search engines look at when choosing the ranking order of web pages.
Higher rankings lead to greater visibility and brand awareness, and more website visitors translate into more website sales and leads. Our work increases the amount of money our clients make online with an excellent Return On Investment (ROI).
The timeline for seeing results from SEO efforts can vary based on several factors including the competitiveness of your industry, the current state of your website, and amount of time available for SEO work to be carried out each month.
At SQ Digital, we typically advise our clients to expect to see noticeable improvements in their search engine rankings within three to six months of implementing an SEO campaign. However, it’s essential to understand that SEO is an ongoing effort, and consistent optimisation and monitoring are necessary to maintain and improve your rankings over time.
To make your SEO marketing campaign as effective as possible, it’s essential to use a wide range of digital marketing services alongside an SEO service. Our SEO experts work closely with our content marketing, PPC and web design teams to build a strategy to drive traffic to your main service and product pages.
Every client we work with benefits from our collaborative way of working and receives a seamless SEO service that provides the best possible results.
Our goals and SEO campaigns don’t stop with traffic, revenue and enquiry tracking. We carefully monitor user behaviour within your website, looking at click-through rate optimisation and conversion rate optimisation. We aim to help users in their journey, from finding your business on a search engine results page to contacting you through the website or purchasing a product.
We look at your website comprehensively, from on-site content to site structure, user behaviour, traffic analysis, technical SEO, and off-site elements, to provide the bigger picture of your website’s visibility not only on search engines but also by potential customers. One of our strongest assets is our coordinated working relationship with our web designers and developers so that SEO optimisation is not just about traffic generation but follows through all the way to increasing user engagement, product purchases and/or enquiries.
Our SEO experts know how to achieve exceptional results using our tried and tested methods, never losing sight of your business goals.
We provide SEO services for a wide range of both B2B to B2C industries, from industrial to aesthetic, manufacturers to retail, we can turn our SEO expertise to your line of work.
Our content department are excellent technical writers and because we take the time to really get to know who you are and what you do, we can provide valuable services to all industries.
Don’t take our word for it though, please browse our case studies.
Contact us today to discuss how we can help you
achieve your SEO goals through a creative and
collaborative strategy.
We don’t offer digital marketing services without research to get a sale – that would be irresponsible. Our recommendations will meet the objectives set out by you and us. Clients stay with us for many years and we’re proud that we have such long-lasting relationships.
